ENROLL NOW! BYOB/BLING Your Own Brand Course
Step by Step Comprehensive Course to Effectively Brand Your Own Business.
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BYOB (B.L.I.N.G.) Your Own Brand Course
A Step by Step Comprehensive Course to Effectively Brand Your Own Business.
Let's Go! Our module of masterclasses teach you how to build a brand that is bold, legendary, inspiring, needed and groundbreaking. YES... BLING!
This program will give you the confidence, steps, and best practices to BLING your brand. The course has been designed to give the emerging entrepreneur an understanding of how branding works! Gain access to comprehensive and advanced badass brand building, cultivating and innovating masterclasses, that result in bold, legendary, influential, needed, and groundbreaking result. We position you to BLING your brand!
What is the BYOB Course?
The BYOB Course is self-pace online step by step, action plan and guide to creating, cultivating, or innovating your BRAND. The course is all inclusive, economical and engaging. We have designed the BYOB Course to give you a strong start or restart to building a brand that is Bold, Legendary, Influential, Needed and Groundbreaking. Each module is like an interactive textbook, featuring pre-recorded videos, quizzes and projects, forums, and more. Once you enroll you instantly gain access to all videos, quizzes, eBooks, resources and more. Each Module has 12 to 24 videos. Each video is an average of 10-20 minutes. All modules include:
- Handouts
- Tools
- Worksheets
- Templates
- Guides
- eBooks
- Quizzes
The BYOB Course offers bonus items such as:
- Roadmaps
- Online Resources
- Case studies
- Vocabulary
- Terminology’s
- Software Tutorials
- Proprietary Blueprints
If you choose to explore the course without purchasing, you may not be able to access certain assignments.
Learn more about Select, Inc. Click here
What will I learn?
- Students will learn how to transition mentally into entrepreneurship.
- Students will gain clarity on their business idea.
- Students will learn how to create a profitable, sustainable and scalable business model.
- Students will build their core business foundations.
- Students will build their internal and external brand architecture.
- Students will learn strategies for successful selling and marketing their business.
- Students will learn how to leverage social media to increase brand awareness.
- Students will learn how to price their services effectively.
How long does the course take?
The program is self-paced but does have suggested deadlines. Students are not penalized for missing deadlines as long as the certificate is earned within 180 days. You will have access to all of the features and content needed to earn a Course Certificate*. If you complete the course successfully, your electronic Certificate will be emailed to you.
*Please note that the Course Certificate does not represent an official academic credit.
Who can take this course?
Anyone that has ever felt overwhelmed, confused, lost or unclear on how to start building their brand. The BYOB has been designed to meet the needs of the new to seasoned brand builder. Yes! The internet is full of resources, videos, ideas, tutorials, and webinars. However, trying to identify, filter down, organized, structure and learn “what you think” is needed to build a brand is absolutely daunting. This process can paralyze even the most driven, savvy, smart, do-it- themselves personalities.
Is this a degreed program?
This an online certificate program offered by Select, Inc., a brand design agency based in Indianapolis, Indiana. No degrees are bestowed through this course.
What are the results of taking this course? Basically… organization, structure, progress, and major brand clarity.
- Sustainability: A strong foundation and a solid brand identity, image, value and promise. Processes and systems that ensure the longevity of your business.
- Profitability: Clearly segmented solutions / services /products that bring value to your targeted consumer base. Strong business model.
- Scalability: A business model and system that can be chaptered and duplicated seamlessly.
- Brand Awareness: Creating a digital footprint that educates, influences, engages, and delivers maximum social impact and keeps you ahead of the competition.
What makes the BYOB (Build and BLING Your Own Brand Course) worth it?
We have taken the guesswork out of the developmental brand process. We skip the traditional college style courses that are full of prerequisites and non-essentials, to give you what you need NOW! Our instructors are “real “entrepreneurs. This is what they do every day all day. No part time of full-time jobs! Our course is all inclusive. Our founder, Shamara D. Cox has over 20 years in the study of Brandology. As a leading Brandologist she has designed this course to take the guess work out of an already stressful process. Our Brand Algorithm and Brand Formula has been the tool used to create, cultivate or innovate literally thousands of ideas into bold, legendary, inspiring, needed and ground-breaking brands. Now, stop letting a “I can do this myself attitude “brand sabotage your progress and enroll now before it’s too late.
Why enroll in the BYOB (Build and BLING Your Own Brand Course) when I can just go to YouTube!
You can! But as we said before we have taken the guess work out of building a brand that is bold, legendary, inspiring, needed and groundbreaking. YouTube is great and so are the other hundreds of platforms out there. However, the benefit of our program is that it’s simple and smart! It has been customized to your anticipated brand building needs. Our BYOB course forces you to identify the who, what, when, where, how and why of your brand from the consumer and brands perspective (our 2D method). We have stacked our modules to allow the organic cognitive growth of understanding and implementation through our videos, brand formula and algorithm. Furthermore, our personal, hands on, and engaging approach is crazy effective. We have a long standing 20-year track record of success. Our BYOB course is relevant to you NOW. We skip the traditional college style program that is full of prerequisites and non-essentials, to give you what you need NOW! Plus, our branding techniques are badass!
Here are the modules!
Modules:
1. The Entrepreneur Mindset: In this module you will start the process of transitioning your thinking and actions to that of an entrepreneur. You will learn more about YOU to better benefit your company.
List of topics:
- Connective Communication
- 16 Characteristics of an Entrepreneur
- Personality Profile
- Personal SWOT
- 3D Goals
- The Jahari Principle
- Core Values as a Leader
- Your “Why
2. Branding and Business 101: In this module you will learn the basics of business and branding from a different perspective.
List of topics:
- Brandology
- Brandization
- What is a Brand Algorithm?
- Our Brand Formula
- Brand Segmentations
- Brand terminology
- Becoming a legal Entity
- Business Terminology
3. Brand Architecture (Internal): This intense module helps you to develop your business/brand internally resulting is sustainability, profitability and scalability.
List of topics:
- Naming your business or rebranding it
- The mission
- The vision
- The core values
- The business culture
- The tagline
- Developing your fiscal & functional profit models
- Adding structure
- Identifying frequency
- Creating value
- Illuminating the uniqueness
- Properly pricing and packaging your p & s
- Identifying or innovating your solutions
- What is the business intent?
- What do you want your customer ‘s to experience?
- What are your business objectives?
- Creating your company description
- What are your owner perspectives?
- Crafting your budget
- Planning start-up costs
- Working through your financial forecast
- Creating organizational chart
- Creating your processes & procedures
- Creating your business controls
- Creating your systems & software
- Creating your client & workflow tracks
- Identifying quality assurance
- Developing needed business forms
4. Brand Aesthetics (External): This hands-on module walks you through creating, cultivating our innovating your external brand using software design programs.
List of topics:
- Understanding Brand Continuity
- Learning how to craft your content
- Graphic Design Software review
- Web Development Software review
- Picking your Color Schemes
- How to Emotionally connecting
- Creating your Logo
- Building your Trade Show Items
5. Brand Delivery: In this module you will learn how penetrate your right market with savvy, sexy, professional and effective sales and marketing strategies that work!
List of topics:
- What is Smart Social Media Strategies
- Creating your Digital Footprint
- Enhancing your Public Speaking skills
- Learning Solid and Sassy sales strategies
- Crafting Consumer Persona
- Identifying your Centers of Influence
- Identifying your Strategic Partners
- Identifying your Target Audience
- Developing your MarketingRx
- Crafting your Elevator Speech
- Picking your best CRM’s
- What Online business tools are best for your businesses
6. Launch and Brand Review: This is the final module. During this module you will be directed on how to find co sharing space if needed, google numbers, PO Box’s, trademarks patents and more. At the end of this module you will need to submit your Business and Brand Template as well as receive a passing score to receive your certificate.
List of topics:
- Wrapping up! Your operational Items
- Trademarks
- Copy rights
- Patents
***** All quizzes must have been completed as well as a passing score on your Business and Brand Template to receive the Certificate of Completion.
What is the refund policy?
You will be eligible for a full refund for the first 48 hours or starting the first module within 48 hours. You cannot receive a refund once you’ve earned a Course Certificate. We have no obligation to offer refunds to learners who do not pass a program, who are unsatisfied with their final grade, or who do not find success.
What are the rules, requirements, and expectations of the student?
All students participating in the class must agree to abide by the following code of conduct. If students engage in any activities in opposition with these codes of conduct, immediate suspension and/or cancellation of subscriptions can occur, and student agrees that all rights to any refunds are forfeited:
- I will register for only one account.
- All answers to homework, quizzes, exams, projects, and other assignments will be my own work (except for assignments that explicitly permit collaboration).
- Sharing of any solutions to homework, quizzes, exams, projects, and other assignments will not be made available to anyone else (except to the extent an assignment explicitly permits sharing solutions). This includes solutions written by me, as well as any solutions provided by the course staff or others.
- Activities that will dishonestly improve my results or dishonestly improve or hurt the results of others are not permitted.
- I will not share my course with anyone.
Enroll now!!!
Your Instructor
Check out Shamara's Videos! Watch
"Remember. It’s not what we do it’s how we do it."
As a Brandologist with over 20 years in the study of brands (brandology), I created an ingenious platform (Select University) that provides an endless program of relevant business and brand courses. For over 20 years, I have worked exclusively behind the brand applying my proven Brand Algorithm to create, cultivate and innovate ideas into bold, legendary, inspiring, needed and groundbreaking brands. Now, I am on a relentless mission to teach my students exactly how to do the same!”
Shamara D. Cox
Shamara has over 20 year’s of experience in Brandology, as a brand and marketing consultant (aka Brandologist). Her collaborative approach and no-nonsense consulting style produces brand’s that are clear, effective and profitable. She has been developing small sole proprietor entities to innovating multi-million-dollar corporate brands as a trusted culturally competent leader across the country. Her brand and digital strategy bridges the gap between brand goals and achieved results. Lastly, Shamara's instinctive ability to create viable brand and digital strategies mitigate monetary risk, producing effective outcomes.
Areas of Expertise:
Buyer Persona
Consumer Psychology
Brand Delivery
Brand Strategy
Digital Marketing & Strategy